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Local SEO & Brand Management
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.
The more accurate and consistent data there is about your business across the web, the more search engines will trust the validity of the business. And the more the search engines trust the business, the higher they will rank in local SERPs (Search Engine Results Page).
The more information you include across all listing sources and directories, the easier it will be for consumers to find your business,
Brand Management
- Establish accurate business listings across all networks
- Rank higher in search engine results
- Most comprehensive solution on the market
- Generate phone calls From consumers ready to buy
Test Drive Our Local SEO - Brand Management
The first step in Local SEO solutions for local businesses.
Establish accurate business listings and appear in more places across the web. Packed with tools that will help you grow your online presence, Listing Builder is the starting point for a business’s comprehensive listing solution.
Controlling Your Business Profile
Over time hundreds of sources will reference your information from the main data aggregators that power search engines, navigation systems, voice search, mobile apps, and more.
Modern search has changed the way customers find your business online. Is your business showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving your customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
We submit your business information to the main data aggregators: Neustar/Localeze, Foursquare, Factual, and Data Axle.
These aggregators share your information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings your customers can count on.
Get Found On Navigation Systems, Mobile Apps and More
Get your business found on search engines, social networks, mobile apps, navigation systems, and more
Ensure your business listings are present, accurate, and protected from unwanted changes.
Listing Sync Pro gives you a single dashboard to control how your business appears across the internet. With the click of a button, you can instantly create and update listings across an established network of sites.
Better yet, it keeps your information protected from third-party changes—putting you in control of your online brand.
Google My Business Management
Delivering a steady stream of new phone calls from the google network.
Our team of local business listing experts will claim and/or create your Google My Business Profile. Then deliver unmatched management and optimization of your profile.
How Is My Business Performing Online
Show up where people are looking
Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing. This is an important part of our
SEM strategies.
Hear what’s being said all over the web
Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Monitor Google Q&A, and ask and answer questions right from the dashboard.
You vs. the competition
Examine how your business performs against the competition on search engines, in regards to review ratings, total reviews, and perform social comparisons.
Sentiment analysis
Machine Learning and AI analyze all customer reviews to show you what aspects of your business are praised or criticized. Turn these insights into strategies to improve.
Search is fundamental for a business’s marketing
Important
Complex
Overwhelming
88% of consumers who do a local search visit or call the business within a day.
46% of all searches are for local information.
The importance of Local Listings
WE BELIEVE
" You should be found where your future & existing customers are searching. "
Breaking down the local listing anatomy
What information should you be sharing onsources?
Primary
Influences SEO & findability
Name, locations, phone number
Secondary
Assists with the customer journey.
Reviews, reservations, website, photos, social links, menu, scheduler, types of insurance accepted
MISCONCEPTION:
Business owners often believe that there is a magic repository of all local listings data in the world.
The Local Search Ecosystem
Everything starts with the primary data aggregators
Breaking Down Local Search Results
Be present at every stage of the consumer journey
Paid Media
Owned Media
Google Ads: Search Network
Local Business Results
Earned + Owned Media
Earned Elements: Reviews & Star Rating
Owned:
GMB Listings
Organic Results
Owned Media
Website
How do Local Listings Work?
Taking control of your local listing information can be challenging.
Luckily, We Have Three Ways To Maximize Business Search Presence.
Local Data Aggregators
Provide local data to sources like Google, Bing, Facebook, Uber, Yelp, and more.
Sources pay for and retrieve data from these aggregators and publish it on a weekly, monthly, or quarterly basis.
Local Data Aggregators are often trusted even over manual listings management.
It’s important to have data aggregators as a foundation to an online presence strategy because a practitioner can be assured their information is correct and stays correct in a vast ecosystem.
Local Data Amplifiers
Sources of business information that are referenced by thousands of developers to build out other search tools.
Wrap data in technology, providing content and listing information to a variety of apps & websites. Uber, Opentable, ParkWhiz or AirBnB are all built using business listings provided by data amplifiers.
Improve customer experience when they call an Uber or look for parking during their journey.
While it is possible to manually manage information submitted to the data amplifiers, it’s important to also submit to the aggregators. Data amplifiers often trust aggregator data over manual submissions.
Local Data Publishers
Known as the “presentation layer”, data publishers quickly publish submitted local data to a range of sources online, offline, mobile apps and navigation systems.
Effective to quickly push out changes to listings quickly so that customers are informed immediately (such as new or leaving staff, added or removed services, a new address or telephone number, etc.)
The publisher layer also offers the best tracking of the visibility of a listing. Using as data publisher is often the quickest, most visible way to impact your listings; it’s recommended when inaccurate listing information is found online.
We offer the flexibility to package any one solution or combination of solutions at a single location or multi-location level. Each package can be configured based on the status of that particular listing or group of listings and your needs.
Why do you need accurate listings?
Consumers depend on accurate listings when searching for local businesses online. Incorrect business listings lead to lost sales opportunities, frustrated consumers, and lower search rankings.
73% of consumers lose trust in a brand when an online listing shows incorrect information.
Therefore, accurate listings are considered to be an essential component of your marketing efforts.
4/5 consumers use search engines to find local information
like business address, hours, directions and more
Turn customer reviews into powerful Insights
Extract instant Insights to drive your success
Insights uses Natural Language Processing to analyze reviews automatically, discover keywords in your review content and display insights into your customers’ experience.
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