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Local SEO & Brand Management
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.
Start Ranking Higher Today!
CGMIMM’s multi-tiered Local SEO strategy is designed to enhance a business's presence in local search results by addressing both technical and content-related aspects of SEO. From comprehensive keyword research and Google Business Profile optimization to building local citations and backlinks,
CGMIMM ensures that every aspect of local SEO is strategically covered. This approach helps businesses not only increase their rankings in local search but also attract more targeted traffic, drive leads, and build a strong, credible online presence within their local community.
Targeting Local Search Terms: CGMIMM begins by conducting thorough keyword research specific to the local area and industry. This includes identifying high-intent search terms (e.g., "best plumber in [city]" or "affordable dental care [neighborhood]") to optimize for.
Long-Tail Keywords: In addition to broad terms, they focus on long-tail keywords that reflect user intent and specific local queries, ensuring the business ranks for more niche searches with less competition.
Competitor Analysis: The team thoroughly analyzes the local SEO strategies employed by your competitors to identify both gaps and opportunities in their approaches. By conducting this in-depth analysis, they gain valuable insights that enable your business to capitalize on areas where competitors may be lacking.
This strategic approach not only helps to uncover potential weaknesses in their tactics but also positions your business to outperform competitors.
Optimizing Google Business Profile
- Complete Profile Setup: A fully optimized Google Business Profile (GBP) is critical for local SEO. CGMIMM ensures that the business’s profile is 100% complete, including accurate name, address, phone number (NAP), business hours, website link, and category.
- Consistent NAP Data: They ensure the business's NAP (Name, Address, Phone number) is consistent across all online directories, which is crucial for local SEO ranking.
- Geotargeted Keywords in Profile: CGMIMM optimizes the Google Business Profile with relevant local keywords and services, enhancing the chances of ranking in Google’s Local Pack, which displays the top three local results.
- Regular Updates and Posts: Regularly updating the profile with offers, news, or events via Google Posts helps keep the listing fresh and engages potential customers directly within the search results.
- NAP Consistency Across Directories: CGMIMM builds local citations by listing the business in reputable local and industry-specific directories like Yelp, Yellow Pages, and other trusted sources. This improves consistency and credibility, which Google considers when ranking local businesses.
- Claiming and Optimizing Listings: They ensure the business is claimed and optimized on major platforms such as Yelp, Bing Places, Apple Maps, and others, including the correct NAP information, business descriptions, and categories.
- Localized Structured Data (Schema Markup): CGMIMM adds schema markup (local business schema) to the website’s code to make it easier for search engines to understand the business’s location, services, and offerings, improving local search visibility.
CGM Local SEO Strategies Combined With AI
Elevating Local SEO to unprecedented heights.
Unlock the potential of your brand, where we specialize in establishing, syncing, and optimizing your online presence across Google, Yahoo, Bing, and beyond. Our robust local SEO strategies are designed to enhance your visibility and drive performance, ensuring that your business stands out in the digital landscape. Let us take control of your online marketing, SEM, and website management needs, so you can focus on what you do best— signing new clients.
Strategizing, Implementing, and Overseeing
Over time hundreds of sources will reference your information from the main data aggregators that power search engines, navigation systems, voice search, mobile apps, and more.
Modern search has changed the way customers find your business online. Is your business showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving your customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
We submit your business information to the main data aggregators: Neustar/Localeze, Foursquare, Factual, and Data Axle.
These aggregators share your information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings your customers can count on.
Get Found On Navigation Systems, Mobile Apps and More
Get your business found on search engines, social networks, mobile apps, navigation systems, and more
Ensure your business listings are present, accurate, and protected from unwanted changes.
Listing Sync Pro gives you a single dashboard to control how your business appears across the internet. With the click of a button, you can instantly create and update listings across an established network of sites.
Better yet, it keeps your information protected from third-party changes—putting you in control of your online brand.
Google My Business Management
Delivering a steady stream of new phone calls from the google network.
Our team of local business listing experts will claim and/or create your Google My Business Profile. Then deliver unmatched management and optimization of your profile.
How Is My Business Performing Online
Show up where people are looking
Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing. This is an important part of our
SEM strategies.
Hear what’s being said all over the web
Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Monitor Google Q&A, and ask and answer questions right from the dashboard.
You vs. the competition
Examine how your business performs against the competition on search engines, in regards to review ratings, total reviews, and perform social comparisons.
Sentiment analysis
Machine Learning and AI analyze all customer reviews to show you what aspects of your business are praised or criticized. Turn these insights into strategies to improve.
Search is fundamental for a business’s marketing
Important
Complex
Overwhelming
88% of consumers who do a local search visit or call the business within a day.
46% of all searches are for local information.
The importance of Local Listings
WE BELIEVE
" You should be found where your future & existing customers are searching. "
Breaking down the local listing anatomy
What information should you be sharing onsources?
Primary
Influences SEO & findability
Name, locations, phone number
Secondary
Assists with the customer journey.
Reviews, reservations, website, photos, social links, menu, scheduler, types of insurance accepted
MISCONCEPTION:
Business owners often believe that there is a magic repository of all local listings data in the world.
The Local Search Ecosystem
Everything starts with the primary data aggregators
Breaking Down Local Search Results
Be present at every stage of the consumer journey
Paid Media
Owned Media
Google Ads: Search Network
Local Business Results
Earned + Owned Media
Earned Elements: Reviews & Star Rating
Owned:
GMB Listings
Organic Results
Owned Media
Website
How do Local Listings Work?
Taking control of your local listing information can be challenging.
Luckily, We Have Three Ways To Maximize Business Search Presence.
Local Data Aggregators
Provide local data to sources like Google, Bing, Facebook, Uber, Yelp, and more.
Sources pay for and retrieve data from these aggregators and publish it on a weekly, monthly, or quarterly basis.
Local Data Aggregators are often trusted even over manual listings management.
It’s important to have data aggregators as a foundation to an online presence strategy because a practitioner can be assured their information is correct and stays correct in a vast ecosystem.
Local Data Amplifiers
Sources of business information that are referenced by thousands of developers to build out other search tools.
Wrap data in technology, providing content and listing information to a variety of apps & websites. Uber, Opentable, ParkWhiz or AirBnB are all built using business listings provided by data amplifiers.
Improve customer experience when they call an Uber or look for parking during their journey.
While it is possible to manually manage information submitted to the data amplifiers, it’s important to also submit to the aggregators. Data amplifiers often trust aggregator data over manual submissions.
Local Data Publishers
Known as the “presentation layer”, data publishers quickly publish submitted local data to a range of sources online, offline, mobile apps and navigation systems.
Effective to quickly push out changes to listings quickly so that customers are informed immediately (such as new or leaving staff, added or removed services, a new address or telephone number, etc.)
The publisher layer also offers the best tracking of the visibility of a listing. Using as data publisher is often the quickest, most visible way to impact your listings; it’s recommended when inaccurate listing information is found online.
We offer the flexibility to package any one solution or combination of solutions at a single location or multi-location level. Each package can be configured based on the status of that particular listing or group of listings and your needs.
Why do you need accurate listings?
Consumers depend on accurate listings when searching for local businesses online. Incorrect business listings lead to lost sales opportunities, frustrated consumers, and lower search rankings.
73% of consumers lose trust in a brand when an online listing shows incorrect information.
Therefore, accurate listings are considered to be an essential component of your marketing efforts.
4/5 consumers use search engines to find local information
like business address, hours, directions and more
Turn customer reviews into powerful Insights
Extract instant Insights to drive your success
Insights uses Natural Language Processing to analyze reviews automatically, discover keywords in your review content and display insights into your customers’ experience.
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