We turn your real estate website into a marketing machine that gets you
Most agents have pieces — a website, some ads, maybe a CRM — but the pieces don't talk to each other, so leads slip and effort leaks. We build you a complete marketing machine: a single, integrated ecosystem where your website, listings, follow-up, reviews, and social all work together to capture, convert, and keep more clients — automatically. And because we run our own search engine, CGMIMM, we get you found where other agencies can't reach.
Every challenge, turned into your advantage
The struggles that hold real estate businesses back — and how our ecosystem flips each one.
Buyers start and end on Zillow — you pay to buy back your own leads.
Your IDX website + virtual tours keep buyers searching on your site. Every search, saved home, and tour becomes a lead you own — not the portal's.
Leads go cold before anyone follows up, because you're in the field.
LiveCustomer engages visitors the second they land, and the CRM follows up automatically — so no lead slips while you're showing homes.
Sellers pick the agent who looks most trusted.
REVU builds the 5-star reputation, and we sync your brand across Google and CGMIMM — so you're the obvious choice before the listing appointment.
You're only found on Google — if that.
We optimize you across Google, Bing, and Yahoo AND our own search engine, CGMIMM — reach the average agency simply can't offer.
Off-the-shelf tools force you into their workflow.
We build custom applications around how you actually work, wired into the same ecosystem — so everything runs as one system, not ten logins.
They came to us with a logo. We gave them a complete real estate and property management company.
Rothrock Realty had a name, a logo and a plan. In about ten days we built everything else: a home search website with its own MLS feed, SEO across San Antonio and the Hill Country, a full property management business with custom software to run it, and the marketing and AI that turn visitors into clients. One platform, built for them, that they own.
A home search site like Zillow
- Their own IDX feed: every home for sale, rental and lot in the San Antonio MLS, each with its own page
- Map search, filters and a mega menu by city, ZIP, school district and price
- 1,650+ area pages for every city, ZIP, neighborhood and school district
- New home communities compared with resale homes in the same town
SEO built into every page
- A page written for every city they serve, for buyers, sellers and landlords
- Structured data, titles and descriptions on all 23,000+ pages
- Sitemaps and automatic submission to CGMIMM, Google and Bing whenever listings change
- Every listing, area and guide linked to the pages around it
Property management software
- Owners, tenants, leases, applications, screening and e-signing
- Online rent and autopay through Stripe, late fees and reminders
- Work orders, vendors, inspections with photos and HOA tracking
- Full accounting: ledger, owner statements, payouts and 1099s
Marketing and AI that bring in leads
- Joey, an AI assistant on every page that searches homes and captures leads
- A CRM with live chat, lead routing, saved searches and alerts
- An AI blog writer, analytics and review management
- AI home tools: virtual staging, landscaping and exterior previews
One system that does the work of six subscriptions, and saves Rothrock $40,000 to $135,000 every year.
Without it, Rothrock would rent each of these separately, none of them owned and none of them working together:
| What it replaces | Typical cost a month |
|---|---|
| IDX real estate website with search and lead capture | $800 – $2,500 |
| Real estate CRM with lead routing | $500 – $1,000 |
| Property management and accounting software | $300 – $1,500+ |
| AI chat assistant and lead bot | $300 – $1,000 |
| AI virtual staging and visualization tools | $50 – $200 |
| SEO content and local pages | $1,500 – $5,000 |
| Total | $3,450 – $11,200 |
Estimates from the build report and valuation we prepared for Rothrock, October 2026: equivalent agency effort for about 70,000 lines of code, 100 portal screens and 300,000 words of content, and typical market prices for the separate tools.
A local rental portal that takes on Zillow and Homes.com in its own city.
Renters in San Antonio start on the national portals, and the leads go to whoever pays them most. We built RentInSA to prove a local site could do what they do: every rental in the city on its own page, found on CGMIMM, Google and Bing, with the renter talking to someone local. In 3 months it has had 999K+ rental page views and 108 tour requests, 470K+ views in the last 30 days alone, without a dollar of advertising.
Every corner of San Antonio, on its own page
Renters don't search for "rentals". They search for a city, a ZIP, a school, a neighborhood. RentInSA has a page for each one, written from the homes in it and kept current as listings change, so it shows up on CGMIMM, Google and Bing for the searches renters actually make.
Plus a section for military families moving to Joint Base San Antonio, local agents, and owners listing their own home.
A real page for every rental
Each home is its own page with its address, photos, details and listing schema, built the way Zillow and Homes.com build theirs, so CGMIMM, Google and Bing can find and rank every one.
Live chat with the agent, in real time
A renter can be handed to the listing agent mid-conversation. If the agent is online the chat opens on the spot, and if no one answers the lead is passed to the next agent within minutes.
Marketing that runs itself
A new AI-written article every day, saved-search alerts to renters, weekly traffic reports to agents, and follow-ups to agents and owners, all sent automatically.
Fast, and measured
A perfect 100 on Google PageSpeed for performance, best practices and SEO, and every view, search impression and tour request counted, per home.
Ads aimed at renters looking in one ZIP code, the way Zillow, Homes.com, Google and CGMIMM do it.
A local rental site with its own ad system is rare. RentInSA has one: agents and landlords put a rental in front of the people searching for a home in that exact area, on the site those renters are already using. Renting is all it does, so every view is someone looking to rent.
Target down to the ZIP code
Choose a city, a ZIP code or a school district, or the whole site. The rental is featured to renters searching that area, at the top of their results and on the homes they look at.
Agents boost their rentals
Any agent can boost a listing for 7, 28 or 84 days and pay by card. Every boost is reviewed, then goes live.
Landlords post and promote their own
Owners list their rental themselves and go live after a quick review, with a plan that includes ad spend to feature it to local renters.
Every ad's views and clicks are counted, so agents and owners see exactly what they got for it.
Traffic you own, instead of traffic you rent.
470K+ rental page views and 24 tour requests in the last 30 days, from pages that cost nothing per visit. The national portals charge agents and landlords for that attention; RentInSA owns it.
Paid ads stop the day the budget does. These pages keep ranking and keep bringing renters in every month, and the site grows as more rentals are listed.
On the national portals a renter's inquiry is sold to whoever pays for it. Here it comes straight to the local team, with no fee per lead.
Buying this much traffic through Google Ads would cost thousands of dollars every month, and it would stop the day the payments did. This traffic keeps coming, and keeps growing.
An AI agent on every page that finds the home and books the tour.
Renty works for renters on RentInSA. Joey works for buyers, sellers, renters and landlords on Rothrock Realty. Both are ours, built into the site, and both do the work a good agent does at the front desk: listen, search, answer and bring the right person in, at any hour.
Talk or type
Visitors ask out loud or type, in their own words. The assistant answers in real time and can read its answers back.
Searches for them
"3 bedrooms in Schertz under $2,000" becomes a real search of the live listings, with the homes and photos shown right in the chat.
Knows who it's helping
Buyer, renter, seller or landlord: it works out which and answers for that person, with market numbers, rent and home value estimates.
Turns chats into leads
It takes their name and number, books tour requests and files every lead in the CRM, then emails the team a transcript of the conversation.
Hands off to a live agent
When a renter is ready, it transfers them to the listing agent. If the agent is online, a live chat opens on the spot; if not, the request goes straight to them.
Remembers returning visitors
Someone who comes back picks up where they left off, without starting over.
Reviews and testimonials that collect themselves.
Most agents mean to ask for reviews and never get round to it. We connected Revu to Rothrock's portal so the asking happens on its own, at the right moment, every time: reviews of homes from the people who toured them, and testimonials from the clients who moved in.
After every showing
Two hours after a viewing ends, the person who came is automatically texted and emailed, asking what they thought of that home. Nobody on the team has to remember.
A week after move-in
Once new tenants have settled in, they're texted and emailed to ask how the team did. That's where the testimonials come from, from real clients, at the moment they're happiest.
Home reviews and testimonials kept apart
What someone thought of a house goes on that house. What they thought of the team goes on the team's pages. Nobody is asked twice in two months.
Nothing goes up without a yes
Every review waits in Revu until the team publishes it and the person has said it can be shown. The team can reply to each one, and send one reminder.
Texts go out from your own number, through your business's Twilio account.
Independently, each of these moves the needle. Connected into one ecosystem, they become a machine: your site captures, LiveCustomer engages, the CRM follows up, REVU builds trust, and AI keeps the whole thing improving — marketing your business around the clock.
The parts of your real estate marketing machine
Each one built to do a job — and to work with the rest.
Website design, management & hosting
Your website is the engine everything else runs on. We design and build a fast, modern, high-converting site — then host, secure, and manage it for you. No page-builder rental, no maintenance headaches, no downtime. Just a site that's always fast, always up, and always working to turn visitors into clients.
IDX built to actually get your listings indexed
Here's what most agents don't know: a normal IDX drops your listings into an iframe or a subdomain Google can't read — so your properties never rank, and buyers find them on Zillow instead. Ours is built the way Zillow and Homes.com are built: every listing becomes a real, indexable page on your own domain. Your properties show up in Google search results, pulling organic buyer traffic straight to your site — leads you own, not the portals'.
- Every listing becomes a real, indexable page on your domain
- Ranks in Google like Zillow & Homes.com — not hidden in an iframe
- Organic buyer traffic to your site, not the portals
Local SEO
When someone searches "homes for sale in [your area]" or "realtor near me," you need to be in the map pack — not page two. We optimize your Google Business Profile and build local pages for every neighborhood you serve, so you show up first where buyers and sellers are already looking — including on our own search engine, CGMIMM.
Organic SEO
Beyond your name, we get you ranking for the searches that actually bring business — neighborhoods, market questions, buying and selling guides. This is compounding, long-term traffic that keeps producing leads month after month without paying per click.
Social marketing
AI-powered social that keeps your brand in front of your audience without you living on your phone. We post, engage, and grow your following — turning new listings, sold signs, and market updates into attention that becomes new clients.
AI Bot & LiveCustomer
Every visitor gets engaged 24/7. Our AI assistant answers questions instantly, and LiveCustomer live chat lets you or your team jump into real conversations — capturing leads and booking appointments the moment interest is highest, day or night.
Automation & custom applications
We automate the busywork — follow-ups, reminders, lead routing — and build the custom tools your business actually needs: buyer portals, lead routing, transaction tracking. Whatever your workflow requires, we build it into the ecosystem so everything runs as one connected system.
CRM for managing real estate leads
Every lead from your website, IDX, ads, social, and chat lands in one CRM built for real estate — with automated follow-up that works your leads while you're in the field. Stop paying for leads that go cold; start closing more of the ones you already have.
Why us
We don't just market on the internet. We built part of it.
Real estate isn't new to us — we already run a thriving real estate category on CGMIMM, with agents, brokers, and property managers listed and getting found in cities across the country.
Found on Google — and on our engine
We rank you on Google, Bing, and Yahoo, then put you in front of buyers on CGM Search and CGM Local too — reach no other agency can offer.
Sites that outperform the industry
Built on our platform: near-perfect PageSpeed and SEO, fast even under load — the technical edge that helps you rank and convert.
Where real estate customers actually find you
Real Estate marketing — common questions
Do you only get me found on Google?
No — we optimize you across Google, Bing, and Yahoo, and because we run our own local search engine, CGMIMM, we also place you in front of buyers and sellers searching there. That's reach the average agency can't offer.
Can you build from scratch or move my current website?
Either way. We can start you fresh on a brand-new domain, or migrate your existing website and marketing onto our platform — with no downtime and nothing lost.
Can you put live MLS listings on my website?
Yes — we set up IDX so buyers search live MLS listings on your site. Every search, saved home, and alert becomes a lead in your CRM instead of a lead for the portals.
Do the tools work together or separately?
Both. Each works on its own, but the real power is the ecosystem — website, chat, CRM, reviews, and AI all connected so a lead is captured, engaged, followed up, and nurtured without anything falling through the cracks.
Ready to grow?
Start with a free marketing analysis. We'll diagnose what's holding you back — then build a strategy together. No pressure, no obligation.